Wellness starts
at the Root

Building Generational Health

Westwoods is a 157-acre regenerative farm and wellness destination in the Squamish Valley, BC — where food is grown with intention, land is stewarded for the long term, and people remember what it feels like to be well at the root level.

We're building something the Sea-to-Sky corridor has never had: a place where the community can grow food, access the land, and invest in their health in a way that lasts beyond a single weekend.

For the Community

Farm memberships. Seasonal CSA boxes. Hands-on workshops. Overnight farm stays. Westwoods is designed to be part of your life — not a luxury you visit once. Whether you're a family who wants to know where your food comes from, or someone who needs more than a gym membership to feel good, there's a place for you here.

This is your farm. Built by a local, for locals — and open to anyone ready to put their health back at the center.

For Investors

Westwoods sits at the intersection of wellness tourism and regenerative agriculture — two of the fastest-growing sectors in North America. The model is vertically integrated across 14+ revenue streams: farm memberships, farm accommodations, CSA, experiences, and events.

The founder, Layne O’Donnell has already built Plunge Wellness in Squamish from the ground up — profitably, with no advertising spend, and a 2,000+ person local network behind her. Westwoods is the next chapter.

We're raising to complete land acquisition. This is a rare opportunity to invest in something that generates returns and builds generational health for a community that needs it.

Rooted in Community

Westwoods is designed to operate as both a working farm and a community asset. A portion of the land and programming will be dedicated to education, food access, and local partnerships.

Our goal is to create a place where people can learn about agriculture, food systems, and wellness in a hands-on environment while supporting the broader community.

This commitment includes:

Community Garden Plots available to local residents and families
Educational programming for schools and youth groups
Volunteer farm days where the community can participate in seasonal work
Partnerships with local farms and food producers
Donation of surplus produce to community food initiatives

Westwoods is not designed as a private retreat or exclusive destination. It is intended to be a working landscape that remains connected to the people and community around it.

Philanthropy

A Portion of the Farm Dedicated to Giving Back

A percentage of programming revenue and agricultural production will be allocated toward community initiatives.

These initiatives may include:

• Food access programs
• School garden partnerships
• Environmental education
• Habitat restoration projects
• Community wellness programming

As the farm grows, Westwoods will formalize a Community Impact Fund designed to reinvest a portion of profits into land stewardship and local initiatives.

The intention is for the project to support not only its guests and members, but also the broader community and ecosystem it exists within.

Frequently Asked Questions

  • A wellness farm is a nature-based retreat that blends agriculture, rest, and intentional experiences to support everyday well-being. It’s a place to slow down, reconnect with the land, and experience wellness in a grounded, non-clinical way.

    At our farm, wellness looks like time outdoors, seasonal food, gentle movement, hot and cold therapy, and space to breathe — not treatment programs or medical care. Guests come to reset, reconnect, and build healthier rhythms through nature, not to “fix” something.

    Think restorative, not rehabilitative.
    Connection, not correction.
    A lifestyle experience, not a facility.

  • We’re starting by focusing on a serviced 10-acre section of the land. This first phase includes site preparation, servicing, and permitting for the wellness spa, cabins, and core infrastructure.

    At the same time, we’ll begin establishing the farm itself. Many of the crops we’re planting take multiple years to mature, so this phase is about thoughtful, strategic planting designed for long-term yield, soil health, and longevity — not quick wins.

    By building the land and the farm in parallel, we’re setting Westwoods up for sustainable growth, operational stability, and a wellness experience that deepens over time.

  • We plan to actively farm over 100 acres of the land, with our wellness spaces and cabins occupying less than 10 acres.

    Wellness will be woven directly into the landscape — not built on top of it. Think indoor–outdoor Nordic cycle pathways through the fields, natural cold plunges between lavender rows, and sauna huts tucked quietly into the land, visible but unobtrusive.

    The farm itself will be central to the experience. An on-site apiary will support pollination for lavender, cranberries, wildflowers, and berry crops. Families and the local community will be welcomed through seasonal u-pick days, with an abundance grown to be shared.

    We’ll grow food on the land and host cooking classes for overnight and day guests in a communal kitchen. Programming will include yoga, sound baths, and small, intentional gatherings — always guided by the rhythms of the farm and the seasons.

    And this is only the beginning.

  • Our timeline is directly tied to funding.

    If $1,000,000 is raised by April, we will take possession of the land and begin preparing a dedicated 10-acre section. This phase includes land clearing, servicing, and early site work to establish the foundation for the farm. Once this is underway, we will open a second round of financing to support farm equipment, agricultural infrastructure, and expanded development.

    If we reach our $3,000,000 funding goal by April, the timeline accelerates significantly. In this scenario, we anticipate:

    • A temporary wellness spa operating by May

    • Cabins on the land by June

    • Phase 2 development underway by Fall

    This phased approach allows the project to scale thoughtfully, ensuring the land, the farm, and the guest experience are developed with intention and long-term sustainability in mind.

  • We’re building Westwoods in two major funding phases, with a total projected build cost of ~$3,000,000 (excluding any future expansion beyond these phases and land purchase price).

    Raise 1: $1,000,000

    This raise gets the project through acquisition, approvals, and the first “ready-to-build” site work:

    • Closing costs

    • Legal fees + professional reports (due diligence)

    • Clearing + servicing an initial 10-acre section

    • Site prep + early infrastructure

    • Permits, planning, and professional fees

    • Initial operating runway

    Raise 2: $2,000,000

    This raise delivers the on-the-ground guest experience and the working farm infrastructure:

    • Cabins + supporting amenities

    • A full wellness spa + outdoor facilities

    • Farm equipment + agricultural infrastructure

    • Utilities, access roads, and supporting services

    Total (Phase 1 + Phase 2): ~$3,000,000

  • Westwoods is built around land, longevity, and intention — not scale for the sake of scale.

    Unlike traditional wellness resorts or retreats, Westwoods is an agriculture-first wellness farm. The farm isn’t a backdrop; it’s the foundation. Wellness is woven into daily rhythms through nature, seasonal food, movement, and hot and cold therapy, rather than packaged programs or clinical treatments.

    We are intentionally small-scale and experience-led. Capacity is designed for connection, not volume. Growth is phased and funded responsibly, prioritizing guest experience, land stewardship, and repeat visitation over rapid expansion or flashy builds.

    Most importantly, Westwoods is built by a founder who has operated a real, cash-flowing wellness business — not a concept backed by speculative capital. Every decision is grounded in operational reality, sustainability, and long-term resilience.

    Westwoods isn’t about being the biggest.
    It’s about being rooted, repeatable, and real.

  • You can reach me anytime via email. The best direct email is collabs@laynejordan.com

    I aim to respond quickly—usually within one business day.

  • At this stage, our financial resources are focused on land acquisition and early development, which means we’re limited in our ability to pay for services immediately.

    That said, we are actively building a community of aligned collaborators and professionals who are excited about this vision and may want to contribute in meaningful ways as the project grows. We’re especially interested in connecting with:

    • Interior designers

    • Graphic designers and brand creatives

    • Architects and engineers

    • Agriculture and farming professionals

    • Planners and grant writers

    • Video editors, social, and media teams

    If you’re interested in being part of Westwoods early — whether through collaboration, future contracts, or aligned support — we’d love to hear from you. As funding milestones are reached, many of these roles will transition into paid opportunities.

  • The land is located in the beautiful Squamish Valley. About 15-20 minutes from Squamish.

The Community Farm

A Working Landscape Shared With Members

Westwoods will operate a membership-supported farm model that allows individuals and families to participate in the life of the farm.

This model supports predictable revenue for farm operations while giving members meaningful access to the land.

Membership benefits may include:

• Seasonal produce from the farm
• Access to members-only events and workshops
• Farm volunteer days and harvest experiences
• Priority booking for retreats and programs
• Discounts on farm stays and wellness experiences

Membership is designed to create a long-term relationship between people and the land rather than a one-time visitor experience.

Why This Matters

Westwoods is designed to demonstrate that agriculture, education, hospitality, and wellness can exist together on a single property without displacing the farm itself.

By combining community access, regenerative farming, and modest accommodations, the project creates a financially viable model for land stewardship that can operate for generations.

Membership Model

A Community-Supported Model

Memberships will operate on an annual basis and will help support the farm’s agricultural operations, education programs, and land stewardship work.

Planned membership tiers include:

Community Member

Access to farm events, seasonal markets, and select programming.

Farm Member

Includes seasonal produce allocations, workshop access, and volunteer harvest days.

Founding Member

Limited membership tier supporting early development of the farm with expanded benefits including:

• priority access to events
• early booking for farm stays
• invitations to seasonal harvest dinners
• recognition as founding supporters of the project

Membership revenue provides stable operational funding for the farm, reducing reliance on large-scale agricultural production while maintaining the land as the primary focus of the project.

Why We’re Doing This

The wellness industry continues to grow rapidly, with the global consumer wellness market valued in the trillions and expanding year over year as people increasingly prioritize holistic health. Canada’s wellness economy is among the fastest growing in the world, reflecting strong domestic demand for products and practices that support overall wellbeing. Yet much of the current market focuses on surface-level solutions rather than addressing root causes related to food systems, land health, and foundational nourishment. At the same time, consumers — especially younger generations — are seeking more meaningful connections to what they eat, how it’s grown, and how daily choices impact long-term wellbeing. Westwoods exists to meet that need by grounding wellness in regenerative agriculture, education, and land stewardship, shifting the conversation from quick fixes to informed, root-based health

  1. Canada’s wellness economy is among the top ten fastest-growing in the world. Global Wellness Institute

  2. The global wellness market is valued in the trillions and continues to expand annually. Shopify

  3. Health-conscious consumer trends are increasing across demographics, with strong demand for products tied to nutrition, transparency, and preventive health. canadiangrocer.com

What We’re Building

Westwoods is being developed as a working regenerative farm supported by on-farm education, seasonal programming, and modest farm accommodations that allow people to spend meaningful time on the land.

The project includes a small collection of farm-integrated cabins designed for longer, education-focused stays that support participation in daily farm activities and deeper engagement with agricultural learning.

A flexible gathering space will host seasonal, farm-based programming such as farmers markets, cooking classes, workshops, and hands-on activities including u-pick flowers and lavender harvesting, creating opportunities for both community connection and applied learning.

Agricultural production will focus on a diversified mix of food and botanicals, including lavender, cranberries, and on-site beekeeping. These crops anchor the farm’s educational programming and support the development of small-batch, farm-to-body products.

Modest wellness infrastructure, including an on-farm sauna and hot-cold bathing area, will be integrated into the landscape and used in conjunction with programming such as yoga and sound baths, supporting slower, more intentional experiences that complement life and learning on the farm.

Our First Project:

WestWoods

Westwoods is being developed as a proof-of-concept for a more grounded approach to wellness—one that begins with land, food systems, and education rather than surface-level solutions.

While rooted in British Columbia, the intention of this work extends beyond a single farm. Through our sister company, The FoundHer Project, we plan to share the learnings, frameworks, and philosophy behind Westwoods to inspire others to build businesses aligned with root-based wellness. The goal is not rapid scale, but to help normalize regenerative, land-first models as a foundation for long-term wellbeing.

Frequently Asked Questions

  • Westwoods is a long-term, values-led project in the Squamish Valley focused on regenerative agriculture, land stewardship, education, and carefully scaled agritourism. The farm is designed to be financially sustainable while remaining farm-first in purpose and use.

  • Westwoods is located in the Squamish Valley in British Columbia, on land within the Agricultural Land Reserve (ALR). Specific site details are shared selectively as the project progresses.

  • No. Westwoods is not a luxury resort or a short-term retreat destination. Any accommodations or wellness programming are designed to support the ongoing operation of the farm and its agricultural mandate.

  • Westwoods is in an early, pre-development phase focused on due diligence, planning, regulatory compliance, and land stewardship. The project is being developed in phases over multiple years.

  • Yes, the long-term vision includes a limited number of small-scale accommodations intended to support farm operations and agritourism, subject to regulatory approvals and ALR guidelines.

  • Westwoods is designed farm-first, not hospitality-first. Agriculture, education, and land stewardship guide all decisions, with wellness and accommodations playing a supportive role rather than driving the project.

  • Compliance is a core priority. The project is being developed in alignment with ALR principles and local planning frameworks, with professional advisors involved throughout the process.

  • Westwoods was founded by Layne O’Donnell and is supported by a multidisciplinary team including environmental professionals, architects, engineers, planners, wellness and hospitality consultants, investor relations specialists, and legal advisors.

  • Not at this time. Public access, programming, and accommodations will be introduced gradually and only as appropriate for the land, the project phase, and regulatory approvals.

  • Westwoods selectively engages with aligned investors, advisors, and partners who share the project’s long-term, values-led approach. Conversations begin through a formal inquiry process.

  • Additional project details, including the full team and business plan, may be shared with qualified parties following completion of a mutual non-disclosure agreement.

  • Any future programming will be considered carefully and in alignment with agricultural priorities and regulatory requirements. No event offerings are currently available.

  • Westwoods is located on the traditional, unceded territory of the Sḵwx̱wú7mesh Nation. The project is guided by principles of respect, learning, and responsible stewardship.

  • There is no fixed opening date. Westwoods is being built intentionally over time, with progress determined by planning, approvals, and land readiness rather than arbitrary timelines.

  • At this stage, the property is not open for visits. Future access will be communicated when and if appropriate.

  • Updates are shared periodically through the Westwoods website and official communication channels.